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Management Cases: Thriving Organizations in the New Normal
Management Cases: Thriving Organizations in the New Normal – Edited by Rommel Sergio – Google Bøger
Driven by the IKEA vision to create a better everyday life for the many people, Ingka Group brings the IKEA brand to millions of homes.
Any organization worth its salt would have a thriving story to tell.The COVID-19 pandemic has brought incredibly disruptive challenges to organizations worldwide. Lest be labeled as wanting because of the magnitude of the problems that beset, business and educational organizations must take it upon themselves to discover and present to the world the novel management practices that arose out of the problems that these organizations have experienced. This book provides management cases that deal with the organization’s implicit challenges and, at the same time, the best practices that have positively affected the growth of the business or organizational enterprise. Educators and trainers of today will benefit from this book in their teaching of management cases. The book integrates global issues with a local flair to provide practical experiences in various business and educational settings during the pandemic. The cases include scope within change management, organizational development, human resource management, organizational behavior, corporate social responsibility, innovation, sustainability, educational management, supply chain management, business ethics, and strategic management.
Market Entry in China: Case Studies on Strategy, Marketing, …
Market Entry in China: Case Studies on Strategy, Marketing, and Branding – Google Bøger
Website: https://about.ikea.com/ ; Industries: Retail ; Company size: 10,001+ employees ; Headquarters: Delft, Zuid-Holland ; Type: Privately Held.
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Welcome to Ingka Group | Ingka Group
IKEA is a Swedish multinational conglomerate based in the Netherlands that designs and sells … about.ikea.com · www.ingka.com · www.ikea.com (retail) …
Driven by the IKEA vision to create a better everyday life for the many people, Ingka Group brings the IKEA brand to millions of homes. Since being founded by Ingvar Kamprad, we’ve been united by our culture, values and entrepreneurial spirit. And as we grow, we make it easier than ever before for the many people to afford a better life at home.
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Keywords: ikea com, ikea sweden, ikea store, ikea english